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Australian Mid-Market Businesses And The Path To Growth

By Ideas Lab Staff August 22, 2012

During the AtWork2012 conference, GE presented a video on the importance of mid-market businesses in Australia.

The business of the middle market came under focus at AtWork2012 in Australia this week. Despite a patchwork economy midmarket business continues to grow and innovate, seeking to capture the benefit of Australia’s mining boom. One video produced for the event highlights the ability of midmarket business to sustain growth by having an adaptable management structure and maintaining a strong customer focus.

One video produced for the event includes an animation explaining the importance of mid-market businesses in Australia. According to GE, more than 27,000 mid-market businesses employee one-third of all workers in Australia, including 3.2 million jobs.
Key barriers to growth include concerns about the economic environment and managing costs.